Chip Herndon

Chip Herndon currently serves as sales support to GDHWD & Eberle and partner to Geneva Industrial Group, their sister company. With over thirty years of experience, in sales, marketing and product development, in the hardware industry, he brings a vast array of knowledge to the company.

Formerly, operating as vice president to both Lawnware Products and Lakewood Engineering, Chip acquired expertise in manufacturing, lawn, garden, patio, fan and heating products on a domestic and international level. Having traveled extensively to China throughout his career, he has the ability to design goods and sell them with success into the retail market.

“More than ever, I feel to be successful in today’s marketplace you need to build your programs and products to meet the buyers/accounts needs. You can no longer approach the market with a one size fits all mentality.”

Throughout his successful career, he has been privileged to align with many prominent retailers including Wal-Mart, Sam’s, Target, Costco, Home Depot, Lowes, Walgreens and major Hardware Co-Ops.

He has served on the Board of Manufacturers for ANSI Standards in Washington D.C. to set standards for Resin Patio furniture. In addition, he is a current member of the Midwest Retailers and Manufacturer’s Association and a Partner in Maple Lake Academy Girls & Boys School in Utah.

Chip, his wife and three children enjoy a wide variety of outdoor activities.