Reed Eberle

Reed Eberle currently serves as a partner of GDHWD & Eberle, Inc. and is a recognized retail specialist in the hardware and home improvement industry. With a proven record of success, spanning across a 24 year period, in both sales and marketing of consumer goods, Reed’s core passion is his commitment in developing a mutually beneficial relationship between the manufacturer and his retail client base.

“I believe that there is more opportunity today, than ever before, but you have to be smarter about your brand strategy, channel strategy, pricing strategy and you have to go out and develop your product around this.”

Proficient in global enterprise, his think outside the box strategies have been well received by the industry and relied upon by manufacturers and retailers to forecast market trends, develop new sales channels, and increase incremental business, all the while maintaining and overseeing proper inventory levels.

Most notable campaigns have included Black Friday, Bargains of the Month, Red Hot Buys and One Day Crazy Show Deals. These promotions have generated large volume purchases for both manufacturers and retailers alike and have strengthened brand visibility for a vast array of consumer products.

Reed currently resides as the President of the Midwest Retailers Manufacturer’s Association, where he previously held the position of Treasurer in 2011 and was an active Member of the Board years prior. In addition, he was formerly involved with the Central States Hardware Association and resided as a Board Member from 2004-2006.

Reed received his Bachelor of Science degree in Business from the University of Arizona and has successfully obtained his license in the Series 7, General Securities Representative Exam and Series 3, National Commodity Futures and ForEx Exam.

He is an experienced Golfer, Fisherman, Hiker, as well as, Domestic and International Traveler.