phone icon847-945-6900
Connecting Retailers and Manufacturers Our mission is to bring manufacturers of consumer products to the retail market place.
Strength Through People The strength of GDHWD comes from our employees, customer relations, and retail partnerships.
Ethics Matter We firmly believe that honesty, integrity, and loyalty are not just words... they define who we are.
Driven by Technology Our technology is advanced yet easy-to-use resulting in business growth and increased customer retention.

We have the expertise and knowledge to provide what is necessary to successfully take your product to market.



GROSSMAN, DE BARTOLO, HANNON, WOLENS, DOUSMAN & EBERLE, INC. is an Illinois Corporation founded in 1953 and currently headquartered in Northbrook, IL. Our mission has always been to connect aggressive and entrepreneurial manufacturers of consumer products to the retail marketplace.



Our Agency consists of sales professionals, supported by a team with decades of combined experience in the retail industry. From line review strategies, to program presentations, SKU set-up in the retail portals, show program development, planogram placement, we provide what is necessary to take your products to market.



We have a proven history of delivering long term Vendor/Retailer partnerships which focus on an everyday core business strategy and are further supported by national promotions and media events. We are confident we have the expertise and product knowledge to deliver the market penetration you are seeking.

We focus on a variety of retail channels including:
Hardware Co-op/Home Center, Drug and Mass Merchant.
Sales Focus and Channels

The company has a long and focused history in the sale of:

Automotive • Electrical • Hand & Power Tools • Housewares • HVAC • Outdoor Living / Lawn & Garden • Plumbing • Seasonal

Our sales coverage includes the following channels:

Commercial / Industrial Distributors • Farm & Fleet • Hardware • Home Centers • Mass Merchants • Drug

Sales Territory

Headquarters: Northbrook, IL

Satellite Offices: Decatur, IL, Madison, WI & Memphis, TN

Select Accounts Outside Geopgraphic Territory:
Home Depot & Wal-Mart

Sales Map
Organization and the GDHWD Team / Affiliations


Sales People, Sales Administrative Support, Retail Group Support, Accounting

Business Support:

Proficient in IMA Workbench, Walgreens Supplier Net, & True Value VOL, PCM/PIM Portal Management, Grainger Supplier Connect & ASO SciQuest.

Our Facilities Include: Showroom (conveniently located for major accounts presentation), Planogram/Conference Room & Warehouse Storage for Samples.

IT Capabilities:

Mac and PC Based, Windows 10, Office 365 (Cloud and Team), EDI Capabilities, Wireless Conference Room & Smart TV for Presentations

Executive Team

Reed Eberle/Owner/Managing Partner - The Eberle Group merged with GDHWD, Inc. in 1997 to form GDHWD & Eberle, Inc. Reed works with Ace Hardware, Menards, The Home Depot, and True Value. Reeds past experience includes managing Rapid Retail, a dedicated Midwest Home Depot service company, and he also served as President of the Midwest Retailers and Manufacturers Association.

John Link/Owner/Partner/Vice-President - After a 10 year career and a Masters degree in Civil/Structural Engineering from University of Illinois John joined GDHWD in June of 1992. Johns product knowledge and understanding is pivotal to his success. John works with Grainger, ULINE, Walgreens, and True Value.

Tom Stineman/Owner/Partner/Vice-President - Tom joined the company in August of 1985 after graduating from Saint Leo University. Tom has served as President for the Housewares Club of Chicago (currently known as MRMA) on many other committees. Tom works in most classes of trade including Meijer, True Value, Ace Hardware, and Do It Best.

Brett Gern/Junior Partner - Brett started his career with Home Depot in 1993 and opened the first 2 Home Depot stores located in the Midwest as the Department Manager in Hand/Power Tools and Lawn & Garden. Currently Brett is a Junior Partner in our agency and has sales with Ace Hardware, True Value, Do-it-Best, and Orgill, Inc.

David Ozment/Vice President of Sales - David has spent the last 14 years working with manufacturers and brings sales management experience in Retail Hardware, Farm and Fleet, 2 step distribution, Industrial distribution, and Automotive retail. His Accounts include Orgill, Tractor Supply Company, Fastenal, Grainger, Napa and Advanced/Carquest. David manages our newly established Memphis Office.

Account Sales

John Widmer/Sales - John has 6 years with Impact Sales/GDHWD and currently has responsibility for retail sales and marketing for farm stores, ag stores and automotive retailers in Central and Southern Illinois. John’s Key accounts include Rural King, Big R, Farm King, Farm and Home, Stock & Field, Effingham Warehouse, All Car, & Hoerr Racing. Previously John spent 25+ years in the automotive aftermarket as sales manager and operations manager with Napa, Big A and Car Quest Auto Parts.

Jason Schroepfer/Sales - After graduation from UW Madison, Jason started his career in the automotive aftermarket managing and merchandising at locations for both All-Car Automotive as well as CSK. He joined Impact Sales in a sales role in October, 2002 working in his home state of Wisconsin calling on all channels, along with time spent at the service level of individual accounts and stores. With the mergers of Impact Sales and GDHWD & Eberle, his responsibilities continue to stay in Wisconsin, with heavy focus on Blain’s Farm and Fleet, Fleet Farm, and Menards with relationships and business in a variety of departments and categories.


Peggy Geslicki/Executive Assistant and IT Support/Sales - Peggy brings over 20 years of experience in the manufacturing representative industry. Peggy joined GDHWD & Eberle in 1998. Peggy has a degree in graphic arts and continues her computer knowledge with PC and Mac. Peggy works on the Grainger account in assisting with proposal/presentation prep, maintains service related pricing, specifications, and communication both internal and external. She interfaces between all assistants and salespeople as a communication focal point within GDHWD & Eberle.

Katty Rodriguez/Executive Assistant - Katty started with GDHWD & Eberle in May of 2002. She has experience being in the Hardware/Home Improvement Industry since 1992 and has performed on both the retail and vendor side of the business. Katty works with Ace Hardware, Menards, Home Depot, Prince, True Value, Walmart, and various other customers.

Meghan McLaughlin/Executive Assistant/Office Manager - Meghan joined GDHWD & Eberle in September of 2015. She provides administrative assistance, customer service and sales support for True Value, Orgill, Meijer, and various other customers. Before joining GDHWD & Eberle, Meghan worked in the automotive industry for 8 years.

Mike Superits/Sales Support - Mike brings 35 years of experience and knowledge in the Manufacturing Rep and In Store Service Industry. He has been with Rowe Marketing since 2002 and joined GDHWD in 2020. Mike provides administrative sales support & customer service for Ace Hardware, Do It Best, Orgill Bros & True Value accounts.

Mary Stineman/Accounting Services - Mary is responsible for managing financial transactions, analyzing financial data, and generating financial reports within the company. A graduate of Miami University in Ohio with a Bachelor of Science in Business (Accounting), Mary obtained her CPA and has years of work experience in corporate accounting and financial analysis.

Jackie Link/Special Projects - Jackie is a special projects website and portal assistant. Most of her time is spent in Grainger Supplier Connect & PCM/PIM systems management.


GDHWD continues to strengthen customer relations by adding valuable affiliates into the GDHWD family.

Impact Sales

Rowe Marketing

Read what our program partners are saying about us.


"I just want to send a quick note to thank everyone for their efforts and support the past few days. Without your support AP&G success with True Value would not be possible. I truly am thankful you are on our team!"

- John O.


Henkel Rep of the Year
Agent of the Year - Loctite

Henkel Corporation

SEMA Photo
Growth King Award

"I've had the pleasure of working with Impact Sales for over 20 years. Their team is professional, knowledgeable, and well respected in the industry. They strive to always exceed their manufacturer's and customer’s expectations. Impact Sales was recently awarded Henkel LOCTITE Vehicle Repair and Maintenance Growth King award for 2019. This is awarded to the agency who showed the largest percentage of annual growth!"

- Patti S.
Henkel Corporation

We service a variety of accounts across a wide range of consumer markets
Come and meet us in person at one of many trade shows we partake in.

Trade Show Schedule

Trade Shows


  • Orgill Summer Market (Online): 5/20/24 - 6/2/24
  • House Hasson Summer Market (Sevierville, TN) Wilderness at the Smokies: 6/13/24 - 6/15/24
  • Orgill Fall Market (Online): 8/5/24 - 8/18/24
  • Ace Hardware Fall Market (Chicago, IL) McCormick Place: 8/8/24 - 8/10/24
  • Mid-States Fall Rendezvous (Phoenix, AZ) Phoenix Convention Center: 8/20/24 - 8/22/24
  • Do It Best Fall (Indianapolis, IN) Indiana Convention Center: 9/6/24 - 9/9/24
  • True Value Fall Reunion (Orlando, FL) Orange County Convenction Center: 10/9/24 - 10/11/24
  • United Hardware Fall Market (St. Cloud, MN) River's Edge Convenction Center: 10/9/24 - 10/11/24
  • Orgill Winter Market (Online): 11/4/24 - 11/17/24
  • AAPEX Show (Las Vegas, NV) Venetian Expo: 11/5/24 - 11/7/24
  • SEMA Show (Las Vegas, NV) Las Vegas Convention Center: 11/5/24 - 11/8/24


  • Mid-States Winter Rendezvous (Phoenix, AZ) Phoenix Convection Center: 1/15/25 - 1/17/25
  • Orgill Spring Market (New Orleans, LA) Ernest N. Morial Convention Center: 2/20/25 - 2/22/25
  • Ace Hardware Spring Market (San Antonio, TX) Henry B Gonzalez Convention Center: 3/4/25 - 3/6/25
  • True Value Spring Reunion (Denver, CO) Colorado Convenction Center: 3/16/25 - 3/18/25
  • National Hardware Show (Las Vegas, NV) Las Vegas Convection Center: 3/18/25 - 3/20/25
  • Do It Best Spring Market (Orlando, FL) Orange County Convention Center: 3/21/25 - 3/23/25
  • Ace Hardware Fall Market (Chicago, IL) McCormick Place: 8/12/25 - 8/14/25
  • Mid-States Fall Rendezvous (Phoenix, AZ) Phoenix Convention Center: 8/19/25 - 8/21/25
  • Do It Best Fall (Indianapolis, IN) Indiana Convention Center: 9/5/25 - 9/8/25
  • True Value Fall Reunion (Chicago, IL) McCormick Place: 9/25/25 - 9/27/25

Contact GDHWD


GDHWD & Eberle, Inc.
425 Huehl Rd #9
Northbrook, IL 60062

Phone: (847) 945-6900
Toll Free: (800) 323-8082
Fax: (847) 945-6901


Monday - Friday 8am-5pm


Interested in joining the team? Email us:

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